MYOB acquires Greentree

GT Business is delighted to announce that its solutions business partner Greentree, has been acquired by MYOB. With over 1.2 million clients across Australia and New Zealand, MYOB is a force to be reckoned with. MYOB is positioned as the fastest growing cloud ERP solution for the mid-market. The Greentree acquisition will facilitate further growth opportunities, not just for ANZ but also globally.
IDC analyst Sabharinath Bala said “MYOB’s acquisition of Greentree will definitely help the company to expand its footprint in the mid-market space, but the capabilities from the combined entity puts in a much stronger position to offer end-to-end ERP for large enterprises as well.”
Departing Greentree CEO Peter Dickinson said “This is exciting for our team and a great opportunity to work closely with MYOB to develop and deliver the leading online and on-premise ERP solutions that our clients need to successfully stay ahead in a rapidly changing world. It’s a compelling partnership which allows Greentree to leverage MYOB’s significant scale and resource and tap into new markets.”
Andrew Birch General Manager of Industry Solutions for MYOB said that the Greentree solution was really still a server based product and while it was available under a hosting model and some mobility functions had been added, “It’s not a real cloud based solution,” he told iStart.
Tim Reed MYOB CEO said “We’re thrilled with the growing prominence of MYOB in the ERP space.”
MYOB Chief Financial Officer Richard Moore said “We have a 90-day integration plan and then we’ll start to focus on how to get some growth into the current Greentree channel and then we’ll develop more cloud products that we think will be relevant.”
Mark Gould Director of Greentree Partner GT Business said “The reach, penetration and problem solving capabilities of the solution and brand would be amplified”. Mark added that “the MYOB acquisition and vision for growth meant great things for our current and new customers.”
The acquisition of Greentree by MYOB completed on August 1st 2016.
Download the MYOB Press release
Contact GT Business for more information.

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